Makes it happen

Privacy Policy

  1. 1. General

Your privacy is very important to us. We want to process your personal data in a legal, correct and transparent manner. In this privacy statement we explain which personal data we collect and process from you as a natural person.

Henceforth, we are always talking about data about you as a customer, as a potential future customer or as another person involved, such as a beneficiary, contact person in a company, etc.

We encourage you to read this information carefully, so that you know what we use your information for. This privacy statement also includes more information about your privacy rights and how you can exercise them.

  1. 2. Who is responsible for this privacy policy?

Zedd nv, with registered office in Antwerp, is responsible for the privacy policy. For all questions and / or comments, please use the above-mentioned address or the email address: info@zedd.be.

  1. 3. Altering and updating the privacy policy

We can alter the privacy policy at any time, for example in the context of changes to our services or the applicable legislation. That is why it is important to regularly review this privacy statement.

If there are any major changes we will inform you personally insofar as that is possible and request your permission where necessary.

  1. 4. What personal information do we collect?

Zedd collects a certain amount of personal data to offer you a safe and personal user experience, and to show you relevant advertisements. The presumed place and time of consultation is retained as are the pages visited. In order for our website to function properly, we use cookies. These small text files are placed on your computer, tablet or phone. They register completely anonymously, for example, which pages you view on our website. On the basis of this information, the functionality of the website can be improved. In addition, Zedd also uses marketing cookies. A user profile is created based on the surfing behaviour of visitors to the website. This user profile ensures that we can make your experience on our website more personal, and can display personalized offers or advertisements.

Overview of the cookies we use:


This tool provides information on the click behaviour of visitors. We can use this data to improve our visitors’ user experience.

Cookies: _hjIncludeInSample, _hjMinimizedPolls, _hjUserId

Storage period: 1 year maximum

Google Analytics: Google Analytics obtains information about the behaviour of the visitor, so that the user experience of the website can be improved.

Cookie: _ga

This cookie is used to differentiate users.

Storage period: 2 years

Cookie: _gid

This cookie is used to differentiate users.

Storage period: 24 hours

Cookie: _gat

This cookie is used to manage page requests.

Storage period: 1 minute

Cookie: DSID

This is a marketing cookie which is used for retargeting and the optimisation of online adverts.

Storage period: 1 year

Cookie: IDE

A marketing cookie which registers the actions of visitors after they saw an advert or clicked on it. This makes it possible to measure the efficiency of the adverts.

Storage period: 1 year

Rather have no cookies? You can decide which cookies you accept and which you do not. If cookies are not enabled, Zedd cannot guarantee a smooth visit of the website. If you prefer not to use cookies, you as a visitor are free to block these cookies. However, we recommend that you leave your cookies enabled to guarantee the full functionality of the website.

If you want to turn off the cookies, you can do this in your browser settings. The procedures for this differ from browser to brower. Information about this can be found on the websites of the browser provider:

Zedd undertakes to only process personal data that is necessary for the purposes for which it was collected. This personal data is identification data such as name, address and / or email address.

  1. 5. What do we use the personal data for?

The personal data gathered will be used to keep you informed of our product range, to identify you and to analyse and improve our services.

Personal data is not passed onto third parties.

  1. 6. Your privacy

6.1 You can view your details

If you want to check the data that we process about you, please let us know. If you exercise your right of access, we will give you as complete an overview as possible of your data. It is possible that some personal data from classic backup files, log, history or archive files is not included in this overview. This data is not part of the current processed personal data and is therefore not immediately available. As a result it cannot be provided. It is removed from these files according to standard cleanup procedures.

6.2 You can have your data corrected

It may be that certain data that we have about you is no longer correct. You can always ask for that data to be corrected or completed.

6.3 You can have your data deleted

If you suspect that we are processing certain data unlawfully, you can ask to have it deleted.

6.4 You can oppose certain use of data

If you do not agree with the way we process certain data, you can oppose this. We will grant your request unless there are compelling reasons not to do so, which is the case, for example, when we process data to combat fraud.

6.5 You can sometimes deny permission to have your details processed in a fully automated fashion

Some data processing and processes are fully automated, without human intervention. We try to explain the logic of this automatic process at the time.

If you do not agree with the result of such a fully automated process, you can always contact us.

6.6 You can request to transfer your data to a third party

You have the right to ask that personal data that you yourself have provided us with, be transferred to you or directly to a third party.

The privacy legislation provides for a number of restrictions on this right, as a result of which it does not apply to all data.

6.7 You can exercise your rights

Always be as specific as possible if you want to exercise your rights. Then we can deal with your question concretely and correctly. We need to be able to verify your identity as accurately as possible, in order to avoid someone else exercising your rights. That is why we may request a copy of your identity card for such a request

Do you have any questions or comments? Then write to us via our email address info@zedd.be. This is your first point of contact when it comes to privacy.

  1. 7. Storing your personal data

We use your personal data if we have a clear goal for it. If we no longer have any need for it, we destroy the data.

The starting point for storing your personal data is the legal retention period (often up to 10 years after the end of a contract or the transaction).

This may be longer for the exercising of our rights. If the law does not prescribe a retention period, then it may be shorter.

For some applications a larger time period may be required, for example for making studies, risk and marketing models. Some information only becomes clear when viewed in a broader time frame. The retention period can therefore be extended by 10 years with respect to standard retention periods. We will always sever the link with individual people as quickly as possible and only work with aggregated or pseudonymised data.

  1. 8. Your details are processed

Personal details are only processed internally by Zedd.

  1. 9. Protection of personal data

We believe it is important that your data is processed in a safe way. That’s why we use diverse protection technologies and measures to protect your data in the appropriate manner against unauthorised access, loss or disclosure. Unfortunately, exchange of information via the internet is never 100 % safe. Although we do everything within our means to safeguard the security of your data, we cannot guarantee this in absolute terms.

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